Richard Pallay, known as 1PrettyRicky, was born & raised in Los Angeles and is based out of Fargo, North Dakota.

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1PrettyRicky produces concert-level DJ experiences in Fargo, North Dakota and travels to Minot, Grand Forks, Bismarck, & Dickinson. He also produces DJ events in St. Cloud, Duluth, Minneapolis, Sioux Falls, as well as Los Angeles and San Francisco.